Research on chosen artist & overiew of genre.

Research on chosen artist.

My chosen artist is ‘The Script’ they are a three man Irish band labeled as Alternative Rock.
The Script market themselves by having their own website http://www.thescriptmusic.com/gb/home/ at which they post their tour dates, news, images and much more. All this helps to market them, as it is easy to access and get publicity. They are since touring worldwide to try and make themselves more known after their success in Europe.
Their target audience is a wide range but generally targeted at women. The Scripts music videos have a running theme of romance throughout them, always having love story between the male and female characters this is in their first album song video ‘The man who cant be moved’ and their second album video ‘For the first time’. This is appropriate for the target audience being women.
Here is a print screen on The Scripts website.

Screen shot of The Scripts live tour dates.

Overview Of Genre

The Scripts genre is Alternative Rock at which is a genre developed from rock music that became apparent in the 1980’s its popularity rose in the 1990’s.
Alternate rock goes by many other names including: alt-rock and alternative music.
In the 1980’s subgenres emerged from the independent music scene for example Britpop, indie pop, gothic rock and grunge which alternative rock consists of. Many alternative rock artists in the 1980’s recorded on independent labels at which their only exposure was word-of-mouth and college radio play.
Alternative rock was an underground phenomenon in the 1980’s.
R.E.M and The Cure are example of successful alternative bands.