Video Analysis Goodwin's Theory.

Goodwin is an established media theorist. I have looked into Goodwins points and considered them when working on my music video.

The basic concept of Goodwins therories are that music videos demenstrate genre characters for example in a mainstream pop video it is steriotypical that we will see a dance rountine performed whereas in a rock music video it will be a stage performance of the band with their musical instruments.

Goodwin also points out the relationship between the visuals and lyrics. The relationship should be illustrative, contradicting and amplifying if possible, the same goes when looking into the relationship of music and visuals.

The record label have certain demands one of which the amount of close up camera shots have to be taken into consideration. This is particually handy if it is a new artist that needs to be established with the audience in order to be get promoted. Artists develop motifs from this that reoccur throughout their work and products.

Voyeuristic treatment is also a theory from Goodwin, at which there is frequent references to the notion of the treatment of the female body and looking for example telescopes and screens within screens.

There is often intrtexual reference to films, music videos and t.v programmes.